Some time back, I had read somewhere that instead of making all your links say “click here”, you should choose more meaningful link text. I’ve striven thusward, and recently found some helpful guidance:
- Don’t use “click here” as link text from W3C Quality Assurance Tips for Webmasters
- Make your (hyper)text readable from Tim Berners-Lee’s 1992(!) Style Guide for online hypertext
- Click here and other meaningless link phrases from Roger Johansson’s blog
I had also heard that better link text helps users with disabilities… there’s an interesting usability study that aimed to figure out what types of practices tend to actually help or hinder.
It’s good to read voices on the other side of an issue too. Brian Clark makes the point that if your focus is to get more people to click (for instance, on an advertisement), “Click here” gets the job done better than any other link text. Fair enough!